IT’S TIME TO
LEVEL UP
AIM HIGH AND GO FOR MORE
Registration Opens Wed, Sept 17, 2025 – 10 AM
Pre-reg. attendees: Tues, Sept 16 – 10 AM
ROYALTON SPLASH Riviera Cancun, an Autograph Collection by Marriott
TUESDAY, APRIL 21ST - FRIDAY, APRIL 24TH 2026
The Embrace mission is to celebrate culture, inspire growth, and ignite the power within Farmers Insurance Agents.
400+ Attendees
Representing the best Farmers Insurance Agencies from across the nation with leaders from every product line, region and culture in the US. This is your chance to connect and mingle with the brightest minds in the industry.
3 Days
The new 3-day schedule offers time to hear from our exciting keynote speakers, learn from top-producing agents, dive into hands-on training in the workshops, and enjoy time networking with peers and vendors selected to support your agencies.
12 Topics
Split across 4 general sessions and 4 breakout sessions, using feedback from previous conferences - we will cover all the topics that matter most right now. Attendees will leave with practical tools to make a difference in their agency production.
Inspire | Embrace | Grow
Soak up sun, and vibrant culture in the heart of Cancun
Royalton Splash Riviera Cancun
an Autograph Collection by Marriott
An All-Inclusive Experience
All-Inclusive Meal Plans (Menus and Outlets Vary by Resort)
Alcoholic & Non-Alcoholic Beverages (Type Varies by Resort and Room Category)
Access to Fitness Centers
Complimentary Wi-Fi
Pool & Beach Services
Nightly Resort Entertainment
Non-Motorized Watersports
In-Room Minibar (restocked daily with select soft drinks, alcoholic beverages, and snacks)
Dive into the Agenda
-
Attendee Arrivals — All day
Registration / Vendor Expo — 3:00 PM - 6:00 PM
Dinner on Own — 6:00 PM - 8:00 PM (included in conference fee)
Welcome Reception — 8:00 PM - 11:00 PM
-
Breakfast on Own — 7:00 AM - 9:00 AM
General Session 1 — 9:30 AM - 11:00 AM
Breakouts 1 & 2 — 11:15 AM - 1:00 PM
Lunch (Hosted) — 1:00 PM - 2:00 PM
General Session 2 — 2:00 PM - 3:00 PM
Offsite Dinner & Activity — 6:30 PM - 11:45 PM Xochimilco - Xcaret
-
Breakfast on Own — 7:00 AM - 9:00 AM (included in conference fee)
General Session III — 9:30 AM - 12:30 PM
Lunch (Hosted) — 12:30 PM - 1:30 PM
General Session IV — 1:30 PM - 3:00 PM
End of Program — 3:00 PM
-
Breakfast/Lunch on Own — 7:00 AM - 12:00 PM (included in conference fee)
Checkout - 12:00 PM
Departures — All day
What to Expect
Inspiring Keynotes & Panels
Hands-on Workshops
Networking in Paradise
Evening Entertainment & Excursions
All-Inclusive Accommodations
